GRAPHIC DESIGNER BASED IN KARACHI

Designs that make your brand impossible to ignore.

Creative, strategic visuals for brands that want to stand out, communicate better and connect with their audience.

Brand Clarity
100%
Design Speed
3-5 Days
Visual Impact
High
portfolio_preview.design
RAW CONCEPTDraft State
UnrefinedNo Strategy
FINAL DESIGNReady to Launch

Purpose-Driven Visuals

Polished, professional assets designed to convert and communicate.

Strategic Purposeful
Slide to see the transformation
Professional Grade
Portfolio Showcase

Designs that make your brand impossible to ignore.

Strategic visuals for brands that want to stand out, communicate better and connect with their audience.

Skincare Campaign Ad
Social Media & Ads

Skincare Campaign Ad

Scroll-stopping social media creative designed to boost engagement for a premium skincare brand launch.

E-commerce Product Ad
E-commerce

E-commerce Product Ad

Promotional graphic highlighting product benefits to drive clicks and sales for household goods.

Brand Identity System
Branding

Brand Identity System

Complete visual identity including logo, typography, and color palette for a tech startup.

Company Profile Brochure
Marketing

Company Profile Brochure

Professional company profile brochure designed to communicate brand values and services clearly.

Custom Brand Illustration
Illustrations

Custom Brand Illustration

Unique custom illustration created to give a brand a distinct and memorable visual style.

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Coming Soon

Add Project Here

New project work will be showcased here as it is completed for clients.

Have an idea? Let’s turn it into something people notice.

Looking for creative visuals for your brand, product or social media? Let’s work together.

Client Solutions

Designs crafted for strategic outcomes.

Instead of standard design templates, every piece is built around your brand's direct communication goals, conversion targets, and aesthetic distinction.

Visual Identity

Need your brand to look more professional?

Branding & Visual Identity

Distinctive logos, cohesive color systems, and brand guidelines that give your business instant credibility and a recognizable market presence.

Paid & Organic Ads

Need social content that actually catches attention?

Social Media & Ad Creatives

High-converting paid ad creatives and organic social posts crafted to halt the infinite scroll and spark real audience engagement.

Product Growth

Launching or promoting an online product?

E-commerce & Product Advertising

Benefit-focused product cards, lifestyle feature highlights, and promotional graphics optimized to drive clicks and cart conversions.

Marketing Assets

Need your information communicated clearly?

Infographics & Marketing Collateral

Bifold brochures, pitch decks, corporate profiles, and clean data visualizations that make technical details digestible and engaging.

Bespoke Art

Want a unique visual style for your brand?

Illustrations & Creative Visuals

Custom vector assets, spot illustrations, and editorial iconography that differentiate your brand from template-heavy competitors.

Digital Campaigns

Planning a seasonal or multi-channel rollout?

Campaign & Promotional Creatives

Coordinated cross-platform campaign visuals that maintain brand integrity across digital banners, email headers, and story sequences.

Have a custom design brief or multi-disciplinary project?

Let's tailor a design scope that matches your campaign deadlines and brand milestones.

What I Can Do

Visuals that help your brand communicate.

I create purposeful designs that help brands look professional, communicate clearly, and grab attention.

Digital Content
Social Media & Ad Design
Scroll-stopping creatives designed for digital platforms to grab attention and drive engagement.
Product Ads
E-commerce Design
Product ads and promotional visuals designed to communicate features and benefits clearly.
Visual Identity
Branding & Logo Design
Distinctive visual identities that give brands a recognizable look and professional presence.
Print & Digital
Marketing Collateral
Flyers, brochures, company profiles, and presentations designed for clear communication.
Custom Art
Illustration & Creative
Custom illustrations and creative visuals tailored for your brand campaigns and unique style.

Have a project in mind?

Let’s discuss how we can elevate your brand visuals together.

ABOUT THE DESIGNER

Hi, I’m Tooba — a designer who loves turning ideas into visuals.

With 3 years of experience, I help brands communicate clearly and look professional. I specialize in creating purposeful designs that grab attention and connect with your audience.

3 YEARS EXPERIENCE
DESIGN MINDSET

Purpose-Driven Design

Design is not just about aesthetics; it is about solving problems and communicating your brand's core value.

I focus on creating visuals that serve a specific goal. Whether it is increasing engagement or building trust, every design choice is made to help your brand connect with its audience.

FOCUSSTRATEGIC VISUALS / BRAND ALIGNMENT
ADOBE CC / CANVA
CORE TOOLKIT

Versatile Creative Skills

From social media ads to complex company profiles, I adapt my style to fit your brand's unique voice.

My workflow spans across Photoshop, Illustrator, and Canva, with foundational Figma knowledge. I deliver assets that are ready for digital platforms, print, and everything in between.

FOCUSMULTIFORMAT ASSETS / ADAPTIVE STYLE
COLLABORATIVE
CLIENT FOCUS

Client-First Approach

I prioritize understanding your brief and goals before a single pixel is placed on the canvas.

Communication is key. I work closely with you to ensure the final output matches your vision, providing clear, professional, and high-quality designs that grab attention.

FOCUSCLEAR COMMUNICATION / GOAL-ORIENTED

Ready to start your next project?

Let’s work together to create visuals that make your brand impossible to ignore.

Start a Project
My Approach

Why Work With Me

I help brands communicate better through strategic, purposeful design. My goal is to make your brand look professional and impossible to ignore.

CRE-THK // 01
Creative Thinking

Designs that go beyond templates and generic visuals to create something truly unique for your brand.

I focus on original concepts that capture attention and reflect your brand's specific personality and voice.

Design Originality100%
PUR-DRV // 02
Purpose-Driven Design

Every visual has a clear communication goal, ensuring your message is delivered effectively to your audience.

I align every design choice with your business objectives, helping you communicate clearly and professionally.

Goal Alignment100%
VER-SKL // 03
Versatile Design Skills

Experience across branding, advertising, e-commerce, and digital content for a cohesive brand presence.

From social media ads to company profiles, I provide a wide range of design services under one roof.

Service RangeFull-Stack
Client-Focused Approach

Understanding your brand, then creating visuals that fit.

I prioritize understanding your brief and goals first. This ensures the final design is not just pretty, but effective for your business.

Strategic approach to every brief
Professional and polished visuals
Clear and consistent communication
Ready-to-use final assets
Let's Connect
Ready to start your project?
Start a Project
MY WORKFLOW

How We Work

A simple, four-step process to turn your ideas into visuals that communicate clearly and help your brand grow.

01
PHASE // UNDERSTAND

Brand & Goal Discovery

We analyze your brand identity, target audience, and business goals to ensure every design choice serves a clear purpose.

DELIVERABLES
Brief analysisgoal settingaudience research
02
PHASE // EXPLORE

Concept Development

We develop creative directions and visual concepts that align with your brand voice and help you stand out in the market.

DELIVERABLES
Moodboardsvisual conceptsstyle direction
03
PHASE // DESIGN

Purposeful Creation

We craft polished, professional visuals that communicate your message clearly and grab your audience's attention.

DELIVERABLES
Draft designslayout iterationsrefinement
04
PHASE // DELIVER

Final Asset Delivery

We refine the final designs and deliver ready-to-use assets tailored for your specific digital or print platforms.

DELIVERABLES
Final filessource assetsusage guides

Ready to start?

Let’s turn your ideas into visuals that people notice.